PNWBUSHCRAFT JOURNAL

After more than a decade running PNWBUSHCRAFT, I’ve learned that sponsorships, donations, and collaborations are about far more than free products and exposure. This is an honest look at what small businesses really give when supporting events and creators, how my perspective on partnerships has evolved over the years, and why learning to value your time, labor, and community matters.

Heather recently connected with Debora Carrier of The CPR Sisters through the Meta Business Leaders Network and immediately connected over their shared passion for supporting communities and small businesses. Their conversation led to an important reminder for anyone who spends time outdoors: when you’re off the grid, you may be the first responder in an emergency.

The CPR Sisters offer virtual, AHA-approved CPR and First Aid certification designed to make lifesaving skills accessible and convenient. With flexible online learning, live virtual skills sessions, and training equipment shipped directly to your home, they help outdoor enthusiasts, guides, and adventurers gain the confidence to respond when every minute matters.

Whether you’re camping, hiking, overlanding, or exploring remote places, being prepared can make all the difference.

From one table in the corner of a motorcycle shop to a full working studio, this is the story of how our workspace has grown over the last twelve years. Come take a walk through our shop and see where your gear is made.

What started as a simple conversation years ago turned into a full-circle collaboration between PNWBUSHCRAFT and Nature Reliance. In this post, I share the story behind our Tripod Seat Maker Bundle, why I believe making your own gear changes how you experience the outdoors, and how traditional bushcraft skills and waxed canvas come together in one meaningful project.

This holiday season we are shining a light on the small businesses that inspire us and support the outdoor community. Day One features Nature Reliance, LT Wright Knives, and Tuff Possum Gear, three companies we admire for their craftsmanship, teaching, and heart. We are grateful for the friendships we have built and excited to share their work with you.

This post reflects on the deep sense of community that surrounded our Kickstarter to fund a fabric printing machine. While fulfilling the orders, I realized how many familiar names showed up to support us and how meaningful that is for a small family business. I share how PNWBUSHCRAFT grew from creativity, kindness and the original spark that came from Todd, and how every purchase still feels special because no one truly needs what we make. Our kickstarter reminded me that we are not building this business alone. We are building it alongside a community who believes in us, encourages us and helps us keep learning and growing.

When a fellow collector reached out about fitting vintage Coleman gear into PNWBUSHCRAFT’s waxed canvas bags, it sparked a collaboration and reminded us why community and craftsmanship go hand in hand

So to every woman who’s ever had a seed of fear planted in her—rip that sucker out of the ground, toss it over your shoulder, and step boldly into your next adventure. Failure doesn’t define you. It refines you. It’s just one path that didn’t pan out—and there’s always another fork in the road.

What makes Sanne’s approach so unique is the way she blends ancient earth skills with modern science, weaving intuition and instinct alongside evidence-based practices. The result is a way of guiding that leaves people feeling held, grounded, and nourished, and with the tools to build resilience and cultivate a lasting relationship with the natural world.