PNWBUSHCRAFT JOURNAL

This holiday season we are shining a light on the small businesses that inspire us and support the outdoor community. Day One features Nature Reliance, LT Wright Knives, and Tuff Possum Gear, three companies we admire for their craftsmanship, teaching, and heart. We are grateful for the friendships we have built and excited to share their work with you.

This post reflects on the deep sense of community that surrounded our Kickstarter to fund a fabric printing machine. While fulfilling the orders, I realized how many familiar names showed up to support us and how meaningful that is for a small family business. I share how PNWBUSHCRAFT grew from creativity, kindness and the original spark that came from Todd, and how every purchase still feels special because no one truly needs what we make. Our kickstarter reminded me that we are not building this business alone. We are building it alongside a community who believes in us, encourages us and helps us keep learning and growing.

When a fellow collector reached out about fitting vintage Coleman gear into PNWBUSHCRAFT’s waxed canvas bags, it sparked a collaboration and reminded us why community and craftsmanship go hand in hand

So to every woman who’s ever had a seed of fear planted in her—rip that sucker out of the ground, toss it over your shoulder, and step boldly into your next adventure. Failure doesn’t define you. It refines you. It’s just one path that didn’t pan out—and there’s always another fork in the road.

What makes Sanne’s approach so unique is the way she blends ancient earth skills with modern science, weaving intuition and instinct alongside evidence-based practices. The result is a way of guiding that leaves people feeling held, grounded, and nourished, and with the tools to build resilience and cultivate a lasting relationship with the natural world.

The biggest lesson? This is not just about funding. It’s about community.
Every decision I made along the way, I kept thinking: Will this excite people? Will they feel like they’re part of something fun, something wild, something a little fearless?

How we grew PNWBUSHCRAFT our way—slow, steady, and with purpose.

This month, we're honored to support Paul and Freya of Everything Lifesaving Foundation—a veteran-led nonprofit that steps up during disasters and helps where help is needed most. We met Paul at a Fall Gathering in Georgia, and his kindness, heart, and constant willingness to help left a lasting impression.
10% of all July sales go directly to his mission.

Living in a rural area, I’ve learned firsthand how power outages and storms can cut us off for days. Having a reliable, realistic plan has brought me a huge sense of relief. Jim’s approach makes preparedness feel empowering, not exhausting.

See how our lightweight waxed canvas Cinch Pack holds up in the wild as Jason Salyer—wilderness expert and Alone: The Beast alum—takes it on a 72-hour minimalist adventure. Built in collaboration with Jason, this pack is made to go the distance without weighing you down. Video + gear details inside!