Small Business Spotlights: Day One
This holiday season we are taking a moment to recognize some of the small businesses that have supported us, inspired us, and contributed so much to the outdoor community. We are grateful for the friendships we have made over the years and the way these businesses put their hearts into everything they create and teach. Today we are spotlighting three companies we know and love.
Nature Reliance – Craig Caudill
Website: https://naturereliance.org/
Nature Reliance has been part of our journey for years, and Craig Caudill is someone we deeply admire. His teaching style is grounded, practical, and encouraging. He helps people feel confident and capable outdoors, whether they are learning awareness, tracking, navigation, or basic skills. Craig is also a talented author with several books that continue to guide and inspire readers who want to expand their knowledge. Every interaction we have had with him has left us feeling supported and uplifted. It is an honor to shine a light on the meaningful work he does.
L.T. Wright Knives
Website: https://ltwrightknives.com/
L.T. Wright Knives represents the spirit of true craftsmanship. Every knife they build carries intention, quality, and a dedication to the craft that is easy to feel the moment you pick one up. We have worked alongside their team at events and have always appreciated their steady kindness and the pride they take in their work. Their knives are built to be used, trusted, and passed down, and we are proud to celebrate the skill and care behind this small business.
Tuff Possum Gear – Jayberry & Family
Website: https://tuffpossumgear.com/
Tuff Possum Gear is a family-run company that creates dependable, thoughtfully designed outdoor gear. We have loved watching their business grow, and we admire the heart and craftsmanship they bring to every piece they make. Jayberry and his family consistently show up with generosity and support, both to us and to the larger outdoor community. Their gear is tough, practical, and made to last, and we are grateful for the friendship and collaboration we have shared with them over the years.
Why We Spotlight Small Businesses
Running a small business takes heart, grit, and a belief in creating something meaningful. We feel lucky to be part of a community where so many people are building, teaching, crafting, and sharing what they love. Lifting each other up is one of the best parts of what we do, and we hope these spotlights help you discover new makers and educators to support this season.
More spotlights coming soon as we continue celebrating the people and companies who make the outdoor world such a special place.